Optimizing Google AdWords

Since you are paying per click, you need to make sure you are getting the right click. Google AdWords campaigns that are not optimized can be extremely expensive and harm your marketing budget and potentially, your brand.

Keyword Research

Conducting keyword research is an essential part of an effective SEM campaign. It can sometimes unveil surprising results for keyword phrases that you would never have thought of. Getting performance out of the most competitive keywords can be challenging. Keyword research can reveal the terms users are really searching and essential terms your competitors have overlooked. Pop or soda? The difference can be your future success!

AdWords Copywriting

Even Shakespeare would need a helping hand writing for AdWords. Finding the perfect combination of an attention sparking headline and an interest building body can feel seem rocket science. But at Internet Exposure, your AdWords ads are in good hands; the iE SEM team has the skills to write ads so enticing, they're hard not to click!

Landing Pages

Landing page optimization is essential in turning clicks into conversions. Once the user clicks you ad, they need to be delivered to a landing page that will seal the deal, not scare them away. Internet Exposure’s team of ace designers and SEM pros will work together to transform searchers into customers by creating customized landing pages that will make your visitors shout “WooHoo!”.

Conversion Tracking

If you want to be successful, you need to be in the know. In SEM, conversion tracking is what keeps you knowledgeable. Conversion tracking will let you know what your visitors do after they click your ad. Did they order a catalog? Buy a product? Having this information available is fundamental to creating a successful SEM campaign. With this knowledge, you can choose to focus your campaign on the keywords that are most likely to convert.

Search Engine Marketing

SEM is a paid campaign. Most often you buy clicks. Sometimes impressions or goals / conversions. This is Google's billion dollar revenue stream driving qualified traffic to your website.

Capturing your audience’s attention through traditional marketing and advertising channels can sometimes feel like trying to play a game of darts with your eyes closed. So why not try something different? Search engine marketing allows businesses to present persuasive content and links to their site to people who are actively seeking information related to the industry, product, or service. Yeah, they're looking for you!

Local Search Engine Marketing

Do your neighbors know you? Get local!

The popularity and reliance on local businesses has grown tremendously in recent years. Add this to the increasing dependency on search engines for information and you’ve got an equation that equals a fantastic marketing opportunity.

Search Marketing campaigns can be targeted locally! For example, if your market is Minneapolis and St. Paul, you can select the ranges to which your audience sees your AdWords campaign. This extends your marketing budget, while making it efficient and targeted.