Industry Insights

Do you have a hard time connecting with your target audience on your website? Is your existing training program falling flat? Are you unable to effectively capture your team’s interest & foster employee engagement?

What is Gamification?

Gamification has increased immensely in popularity. It applies unique game design elements, such as custom quizzes, training interfaces and interactive elements, throughout your website. These interactive features help to drive engagement, encourage active learning and foster friendly competition.

It’s no secret that there is an art to capturing people online and on their mobile devices to make a purchase. In a world of organic search, Google Adwords and product listing ads, search engines offer these methods for increasing your online sales, and winning business over your competitors. The latest (and most exciting) revelation in online shopping comes with the Google’s announcement of the development of “conversational shopping.”

Online reviews are an integral part of an internet marketing strategy. Future, potential customers turn to sites like Google, Facebook and Yelp everyday seeking out information on the best local businesses. With the death of Google Plus, the ability for your customers to leave reviews on Google has gotten trickier.

Hey, Search Marketers. It’s Time to Get Acquainted with Microsoft Edge and Cortana.

In case you hadn’t heard, Microsoft Edge is the new web browser developed by tech giant Microsoft, now included within all Windows 10 operating systems. Edge will replace long-time browser Internet Explorer as the default web browser, but Microsoft says they will keep Internet Explorer up and running to best serve “enterprise customers.”

We like you. Make sure customers do the same on Facebook.

Even brands with thousands of fans sometimes have trouble getting their fans to interact with them on Facebook. From huge consumer brands, to small B2B companies, getting Likes, shares and comments on post is sometimes equally challenging.

Facebook's search engine, Graph Search, provides results filtered based on the activity of your Facebook friends.

In a nutshell, Facebook's Graph Search is a search engine that provides specific information through the filter of your Facebook friends.

Mobile web design and responsive web design are often mistaken for one another, but they are drastically different ways to approach a mobile strategy.

Every day, you probably access the web via several devices. You may use a desktop at work, your cell phone on your lunch break, and your iPad while you’re back at home doing online shopping or watching television.

Hey Devs, If you know of a better way to handle this particular issue, please share in the comments below!

If you've been paying attention to Rails edge or following the release of Rails 4, you are no doubt aware of one of the more flashy features: Turbolinks. From the Turbolinks readme: "Turbolinks makes following links in your web application faster. Instead of letting the browser recompile the JavaScript and CSS between each page change, it keeps the current page instance alive and replaces only the body and the title in the head."

This post will tell you how to find tweets to your website which fail to mention your company's Twitter handle.

This is the third and final part in a three-part series that will give you tips for easily monitoring your brand’s reputation online.

Your first move in attracting more attention on Google is to claim your business listing. If you've already done that, this post will show you how to use your listing to attract new business.

Revised: November 3rd, 2015

Frequently, Google rolls out a change in the layout which reconfigures the layout of the local search results. Usually this happens to provide a more visually appealing page, to provide searchers with more relevant information or so Google can watch SEOs and business owners squirm (just kidding).

Using Pizza Hut as an example, this post will show you just how quick, free and easy it is to find out what your customers are saying about you on the Internet. PS: We like pizza. Especially, free pizza Mondays from Day Block Brewing Company.

Revised: November 5th, 2015

This is part two in a three-part series that will give you tips for easily monitoring your brand's reputation online. Tune in later for part three!

This post is for those that blog, network, and share online, and could use help figuring out if they’re gaining any traction.

This is part one in a three-part series that will give you tips for easily monitoring your brand's reputation online. Tune in later for part two!

I wanted to cram everything into a single post here, but I figured that would be much too long for anyone to actually read it. So, I’ve decided to do something that we haven’t done before on our blog– a series of posts.